What can you do to enhance your Summer business at the Car Wash?
“Customer Appreciation Days” are always a great way to bring in extra business. It gives you an opportunity to give your customers some special treatment, as well as, bring in some new customers.
- Offer free or discounted car washes. If not washes, then free vacuum use for a day. Maybe have giveaways, such as, soft drinks, popcorn, hot dogs, balloons, car wash vending products, etc. Maybe have a drawing for different prizes. Advertise this special day in the local paper, on your property, etc. If you can, use local teenagers for extra helpers on this day.
For example, click on the image below and check out the Customer Appreciation Day that Banyan Air Service did.
We have found that when you are generous on your “Customer Appreciation Days”, your customers appreciate it so much that they come back more often on regular days. There are some other really good ideas for Customer Appreciation Days at the website http://greatbusinessideas.wordpress.com. A lot of these ideas can be tweaked to work in the Car Wash industry.
Another way to encourage business is to celebrate or honor special people or organizations (veterans, schools, churches, etc.) on specific days.
These projects always put your name out front and let your clientele know that you care about your community.