Just when we think spring is here, old man winter shows up again and usually brings wind and rains with him. Unfortunately, his rains tend to occur more during the weekend. This, coupled with the financial crisis this nation is facing, is most challenging for us in the car wash industry. That said, pollen season is well on its way. From my observations at our car wash and reports from other owners, customers are dutifully washing their cars when the weather permits. So, when the pollen storm arrives, I anticipate its impact will be as good as any of the years past. Yellow will be yellow, and people will not have it on their cars.
One of the most important things springtime and pollen season bring to your car wash is new customers. This is the time to impress them and make them want to come back. So, this is not a time to skimp on soap. People know when they are getting good soap, and it is mostly what they are buying from us. My recommendation to all car wash owners is to make absolute sure that each bay and automatic is putting on a show. Also, it is time to replace old guns, brushes and vacuum hoses. I know times are hard, but it is also the time to impress and reach out to people within your market that may never give you another chance.
I sincerely hope that each and every one of you enjoys great financial rewards this spring. We all need some good fortune for a change.
Mitch
